some people try so hard

colleges are funny.

the way they choose to market themselves says a lot about them, i think. with the slew of college brochures i receive in the mail every single stinking day, some are trying to stand out from the crowd with bright colors and childish fonts. others are depressing in another way. take, for example, one art school who mailed me a single sheet of fluorescent green copy paper with bunches of 10-point bold times new roman scattered in clumps around the page. spelling mistakes everywhere. are you seeing this in your head? probably the worst design i'd ever seen from any college ever--and it came from an art school. that is sad, my friends. that is failure. also, one should generally avoid using a bold 10-point serif to write an entire letter. its emotional impact is synonymous with the word "stranglehold." just a tip.

the postcard below, which came in the mail today, is probably my favorite of the love-to-hate-it variety. it is yet to be determined whether this was sent from an actual university, or from an internet dating service that happens to share the name of said actual university. observe:



oh dear oh dear oh dear.

but some schools know what's goin' on. like covenant college! i think they got it just right. the letters i get from covenant are always so nice to my eyes. and they spell my name right.